PBS | I, Cringely . September 14, 2006 – Swimming With Sharks
But Blu-ray and HD-DVD are both deploying slowly and there’s a risk that they’ll destroy each other with market confusion, so then what? Then the iPod, that’s what. Apple can present to its studio buddies the idea that iPods are perfectly good movie containers. Remember the same H.264 movie plays on your iPod or your TV, meaning the iPod carries the same code, making it a viable HD-DVD or Blu-Ray equivalent. Why else would you need an 80-gig iPod?
The iPod as your movie container – not only for your iPod but also for your TV. That would be great for Apple’s continuing sales of iPods with increasingly larger hard drive space – giving users more of a reason to upgrade. It will be interesting how this will all be rolled out in terms of pricing and delivery of the movies to the iPod and to your TV.